Global Functional Drinks Market Size, Share, Sector / Industry Report & Analysis 2010 - 2019 (Includes Business Impact of COVID-19)

                                          
Abstract, Snapshot, Market Analysis & Market Definition: Global Functional Drinks Market


The global functional drinks market size was valued at USD 69.68 billion in 2014. Functional drinks are non-alcoholic beverages that comprise of vitals such as vitamins, minerals, herbs, and some fruit or vegetable juices. Availability of a wide variety of functional drinks has supported the growth of the market.
Functional drinks are more expensive than common substitutes such as carbonated beverages. However, with increasing spending power of consumers, this is becoming a less limiting factor for the market. Improving economic conditions in several parts of the world is also benefiting the growth of the market. Besides this, increasing health awareness in many countries is encouraging consumers to shift from sugary soft beverages to healthier alternatives in the functional drinks segment, which is expected to boost the demand for the product.
 
Moreover, market players are investing significant funds in R&D activities in order to introduce new products and flavors. Thus, their introduction and constant product innovation are anticipated to provide a fillip to the market. Companies are also allocating considerable budget to marketing of their products, which will help them in enhancing visibility and in turn, sales.
Technological advancements play an important role in the development of the market. Introduction of novel ingredient formulation technologies is estimated to stoke the growth of the market over the forecast period.

Market Segmentation, Outlook & Viewpoint: Global Functional Drinks Market


Type Market Segmentation & Outlook (Revenue, USD Billion, 2014)

Energy drinks

Sports drinks

Nutraceutical drinks


Key Players, Recent Developments & Regional Insights: Global Functional Drinks Market


Based on type, the market has been segmented into on energy drinks, sports drinks, and nutraceutical drinks. Rising commercialization of sports events in developing countries such as India and China are anticipated to provide growth opportunities to the functional drinks market over the forecast period.
In 2014, energy drinks formed the most significant segment in the global market, accounting for 55.8%. Energy drinks are usually consumed to overcome tiredness, while sports drink are helpful in restoring energy during sporting activities. Consumption of nutraceutical drinks provides health benefits and nutrient value to consumer. High caffeine content in energy drinks make them the preferred functional beverage type in developed economies such as U.S. and Canada. Sports drink are more popular in emerging economies, thanks to growing prominence of sports and physical games.

Regional Insights
The market in the United States has posted noteworthy growth since 2010. The market will register healthy growth during the forecast period despite the maturity of the market. The market of Canada had a valuation of USD 0.629 billion in 2014.
 
The overall sales of soft drinks in Mexico were harmed by tax on sugar-sweetened beverages applied in 2014, but it also gave potential to improve sales of functional drinks as customers could turn to relatively cheaper and healthier alternatives. Demand for functional beverages in the U.K. has been boosted in recent years by product diversification from some leading brands, such as Red Bull and Lucozade.
Functional Drinks Market Share Insights
Key participants include The Coca-Cola Company, Monster Beverage Corporation, PepsiCo, Red Bull GmbH, OtsU.K.a Holdings Co., Ltd, Suntory Group, Danone SA, and Nestlé. These companies are engaged in strategic initiatives such as new product development and acquisition in order to expand their business with new technologies and products.

Key Insights Covered: Global Functional Drinks Market
1.  North America, Europe, Asia Pacific, Middle East & Africa, Latin America market size (sales, revenue and growth rate) of Functional Drinks industry.
2. Global major manufacturers' operating situation (sales, revenue, growth rate and gross margin) of Functional Drinks industry.
3. Global major countries (United States, Canada, Germany, France, UK, Italy, Russia, Spain, China, Japan, Korea, India, Australia, New Zealand, Southeast Asia, Middle East, Africa, Mexico, Brazil, C. America, Chile, Peru, Colombia) market size (sales, revenue and growth rate) of Functional Drinks industry.
4. SWOT analysis, New Project Investment Feasibility Analysis, Upstream raw materials and manufacturing equipment & Industry chain analysis of Functional Drinks industry.
5. Global market size (sales, revenue) forecast by regions and countries from 2019 to 2024 of Functional Drinks industry.

Research Methodology: Global Functional Drinks Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please Request a Sample Report.
Demand Side Primary Contributors: OEMs, Industrial Professionals, Researches, Suppliers and Distributors, Group Purchasing Organizations, Associations, Insurers, Universities, Technological Writers, Scientists, Promoters, Investors among others.
Supply Side Primary Contributors: Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Regulatory Affairs Managers among other